Brands and brand management critical perspectives on business and management
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| Format: | Unknown |
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New York
Routledge
2009
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| Series: | Critical perspectives on business and management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Kellogg on branding the marketing faculty of the Kellogg School of Management
Living the brand how to transform every member of your organization into a brand champion ; in association with Marketing
Strategic Brand Management Building, Measuring, and Managing Brand Equity
