Brands and brand management critical perspectives on business and management

Brands and brand management critical perspectives on business and management

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Bibliographic Details
Other Authors: Elliott, Richard H.
Format: Book
Published: New York Routledge 2009
Series:Critical perspectives on business and management
Subjects:
Product management > Public relations
Brand name products > Management
Corporations > Public relations
Corporate image
Online Access:Click Here to View Status and Holdings.
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