Brands and brand management critical perspectives on business and management

Brands and brand management critical perspectives on business and management

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Bibliographic Details
Other Authors: Elliott, Richard H.
Format: Book
Published: New York Routledge 2009
Series:Critical perspectives on business and management
Subjects:
Product management > Public relations
Brand name products > Management
Corporations > Public relations
Corporate image
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:4 v. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415433242 (set, hardback)
041543324X (set, hardback)
9780415433266 (volume 2, hardback)
0415433266 (volume 2, hardback)
9780415433273 (volume 3, hardback)
0415433274 (volume 3, hardback)
9780415433280 (volume 4, hardback)
0415433282 (volume 4, hardback)
9780415433259 (volume 1, hardback)
0415433258 (volume 1, hardback)

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