Strategic brand management building, measuring, and managing brand equity
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2008
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic brand management building, measuring, and managing brand equity
