Strategic brand management building, measuring, and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane 1956-
Format:	Book
Published:	Upper Saddle River, NJ Pearson/Prentice Hall 2008
Edition:	3rd ed
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-410929
020	#	#	\|a 9780131888593 (casebound)
020	#	#	\|a 0131888595 (casebound)
020	#	#	\|a 9780132336222
020	#	#	\|a 0132336227
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD69.B7 \|b K45 2008
100	1	#	\|a Keller, Kevin Lane \|d 1956-
245	1	0	\|a Strategic brand management \|b building, measuring, and managing brand equity \|c Kevin Lane Keller
250	#	#	\|a 3rd ed
260	#	#	\|a Upper Saddle River, NJ \|b Pearson/Prentice Hall \|c 2008
300	#	#	\|a xxi, 692 p. \|b col. ill. \|c 27 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=410929
964	#	#	\|c BOK \|d 01