Strategic brand management building, measuring, and managing brand equity
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2008
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 692 p. col. ill. 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780131888593 (casebound) 0131888595 (casebound) 9780132336222 0132336227 |
Strategic brand management building, measuring, and managing brand equity