Strategic brand management a European perspective

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Bibliographic Details
Main Author:	Keller, Kevin Lane 1956-
Other Authors:	Aperia, Tony, Georgson, Mats
Format:	Book
Published:	Harlow, England Prentice Hall Financial Times 2008
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780273706328 (pbk. : alk. paper)
020	#	#	\|a 0273706322 (pbk. : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD69.B7 \|b K449 2008
100	1	#	\|a Keller, Kevin Lane \|d 1956-
245	1	0	\|a Strategic brand management \|b a European perspective \|c Kevin Lane Keller, Tony Aperia, Mats Georgson
260	#	#	\|a Harlow, England \|b Prentice Hall Financial Times \|c 2008
300	#	#	\|a xxvi, 829 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Management
700	1	#	\|a Aperia, Tony
700	#	#	\|a Georgson, Mats
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=410928
964	#	#	\|c BOK \|d 01
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