Strategic brand management a European perspective
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Harlow, England
Prentice Hall Financial Times
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvi, 829 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273706328 (pbk. : alk. paper) 0273706322 (pbk. : alk. paper) |
Strategic brand management a European perspective