Strategic marketing planning

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Bibliographic Details
Main Author:	Reed, Peter 1944-
Format:	Book
Published:	South Melbourne Thomson Learning 2007
Edition:	2nd ed
Subjects:	Marketing > Management Marketing > Planning Strategic planning > Planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-410838
020	#	#	\|a 9780170128650
020	#	#	\|a 0170128652
040	#	#	\|a SITPL \|d ITMB
090	0	0	\|a HF5415.13 \|b .R44 2007
100	1	#	\|a Reed, Peter \|d 1944-
245	1	0	\|a Strategic marketing planning \|c Peter Reed
250	#	#	\|a 2nd ed
260	#	#	\|a South Melbourne \|b Thomson Learning \|c 2007
300	#	#	\|a xi, 316 p. \|b ill. \|c 25 cm. \|e 1 CD-ROM (4 3/4 in.)
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Planning
650	#	0	\|a Strategic planning \|x Planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=410838
964	#	#	\|c BOK \|d 01
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