Strategic marketing planning
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| Main Author: | |
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| Format: | Book |
| Published: |
South Melbourne
Thomson Learning
2007
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 316 p. ill. 25 cm. 1 CD-ROM (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780170128650 0170128652 |
Strategic marketing planning