Value creation the power of brand equity

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Bibliographic Details
Main Author:	Neal, William D. 1943- William Douglas
Other Authors:	Strauss, Ron 1943- Ronald
Format:	Book
Published:	Mason, Ohio South-Western Cengage Learning 2008
Subjects:	Intangible property > Valuation Branding (Marketing) > Management Brand loyalty > Valuation Brand name products > Valuation
Online Access:	Click Here to View Status and Holdings.
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001	wils-410832
020	#	#	\|a 9781587992049
020	#	#	\|a 1587992043
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD69.B7 \|b N36 2008
100	1	#	\|a Neal, William D. \|d 1943- \|q William Douglas
245	1	0	\|a Value creation \|b the power of brand equity \|c William Neal, Ron Strauss
260	#	#	\|a Mason, Ohio \|b South-Western Cengage Learning \|c 2008
300	#	#	\|a xiii, 353 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Intangible property \|x Valuation
650	#	0	\|a Branding (Marketing) \|x Management
650	#	0	\|a Brand loyalty \|x Valuation
650	#	0	\|a Brand name products \|x Valuation
700	1	#	\|a Strauss, Ron \|d 1943- \|q Ronald
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=410832
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|