Value creation the power of brand equity

Value creation the power of brand equity

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Bibliographic Details
Main Author: Neal, William D. 1943- William Douglas
Other Authors: Strauss, Ron 1943- Ronald
Format: Book
Published: Mason, Ohio South-Western Cengage Learning 2008
Subjects:
Intangible property > Valuation
Branding (Marketing) > Management
Brand loyalty > Valuation
Brand name products > Valuation
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 353 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781587992049
1587992043

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