Business Communication Essentials

• Main Authors: Bovée, Courtland L. (Author), Thill, John V. (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ Pearson Prentice Hall 2010
• Edition: FOURTH EDITION
• Subjects: Business presentations; Business communication; Business writing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxi, 391 pages illustrations (some colour) 28 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780136084419; 0136084419

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they'll face on the job. Only Bovée/Thill texts thoroughly address the new media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums