Marketing higher education theory and practice

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Bibliographic Details
Main Author:	Maringe, Felix
Other Authors:	Gibbs, Paul
Format:	Book
Published:	Maidenhead, England Open University 2009
Subjects:	Universities and colleges > Marketing Education, Higher > Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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020	#	#	\|a 0335220339 (hbk.)
020	#	#	\|a 9780335220335 (hbk.)
020	#	#	\|a 0335220320 (pbk.)
020	#	#	\|a 9780335220328 (pbk.)
040	#	#	\|a OSU \|d ITMB
090	0	0	\|a LB2342.82 \|b .M364 2009
100	1	#	\|a Maringe, Felix
245	1	0	\|a Marketing higher education \|b theory and practice \|c Felix Maringe and Paul Gibbs
260	#	#	\|a Maidenhead, England \|b Open University \|c 2009
300	#	#	\|a xiv, 195 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [167]-186) and index
650	#	0	\|a Universities and colleges \|x Marketing
650	#	0	\|a Education, Higher \|x Marketing
700	1	#	\|a Gibbs, Paul
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=409917
964	#	#	\|c BOK \|d 01