Marketing ROI concepts and applications

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Bibliographic Details
Format:	Book
Published:	Hyderabad The Icfai University Press 2007
Subjects:	Capital investments > Evaluation Rate of return Profit > Evaluation
Online Access:	Click Here to View Status and Holdings.
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001	wils-409864
020	#	#	\|a 8131406288
020	#	#	\|a 9788131406281
040	#	#	\|a ITMB
090	0	0	\|a HG4028.C4 \|b M37 2007
245	0	0	\|a Marketing ROI concepts and applications \|c edited by Kumuda Laxman Tripathy, Alaka Yeravadekar
260	#	#	\|a Hyderabad \|b The Icfai University Press \|c 2007
300	#	#	\|a xi, 200 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Capital investments \|x Evaluation
650	#	0	\|a Rate of return
650	#	0	\|a Profit \|x Evaluation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=409864
964	#	#	\|c BOK \|d 01