Marketing ROI concepts and applications

Marketing ROI concepts and applications

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Bibliographic Details
Format: Unknown
Published: Hyderabad The Icfai University Press 2007
Subjects:
Capital investments > Evaluation
Rate of return
Profit > Evaluation
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 200 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:8131406288
9788131406281

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