Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

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Bibliographic Details
Main Author:	Schmitt, Bernd
Format:	Book
Published:	New York Free Press 1999
Subjects:	Corporate image Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .S343 1999
100	1	#	\|a Schmitt, Bernd
245	1	0	\|a Experiential marketing \|b how to get customers to sense, feel, think, act, and relate to your company and brands \|c Bernd H. Schmitt
260	#	#	\|a New York \|b Free Press \|c 1999
300	#	#	\|a xix, 280 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 255-265) and index
650	#	0	\|a Corporate image
650	#	0	\|a Branding (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=409724
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