Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

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Bibliographic Details
Main Author: Schmitt, Bernd
Format: Book
Published: New York Free Press 1999
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xix, 280 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 255-265) and index
ISBN:0684854236
9780684854236