Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands
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Main Author: | |
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Format: | Book |
Published: |
New York
Free Press
1999
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xix, 280 p. ill. 24 cm |
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Bibliography: | Includes bibliographical references (p. 255-265) and index |
ISBN: | 0684854236 9780684854236 |