The language of advertising
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Format: | Book |
Published: |
London
Routledge
2008
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Series: | Major themes in English studies
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- v. 1. Fundamentals
- v. 2. The social context of advertising language
- v. 3. Modes, media and case studies
- v. 4. Public relations and brands