The language of advertising

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Bibliographic Details
Other Authors: Cook, Guy Guy W. D.
Format: Book
Published: London Routledge 2008
Series:Major themes in English studies
Subjects:
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • v. 1. Fundamentals
  • v. 2. The social context of advertising language
  • v. 3. Modes, media and case studies
  • v. 4. Public relations and brands