The language of advertising
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| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
London
Routledge
2008
|
| Series: | Major themes in English studies
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 0 | 4 | |a The language of advertising |c edited by Guy Cook |
| 260 | # | # | |a London |b Routledge |c 2008 |
| 300 | # | # | |a 4 v. |b ill. |c 25 cm |
| 490 | 1 | # | |a Major themes in English studies |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 1 | # | |a v. 1. Fundamentals -- v. 2. The social context of advertising language -- v. 3. Modes, media and case studies -- v. 4. Public relations and brands |
| 650 | # | 0 | |a Advertising |x Language |
| 650 | # | 0 | |a Advertising |x Language |
| 700 | 1 | # | |a Cook, Guy |q Guy W. D. |
| 740 | 1 | # | |a Fundamentals |
| 740 | # | # | |a The social context of advertising language |
| 740 | # | # | |a Modes, media and case studies |
| 740 | # | # | |a Public relations and brands |
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Advertising