Pengurusan pemasaran strategik pendekatan cara matlamat

Saved in:
Bibliographic Details
Main Author: Parry, Mark E. 1957- Mark Edward
Other Authors: Cheng, Wei Hin
Format: Unknown
Published: Kuala Lumpur Institut Terjemahan Negara Malaysia Berhad 2009
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-406587
020 # # |a 9789830681505 
020 # # |a 9830681505 
040 # # |a UKM  |d ITMB 
090 0 0 |a HF5415.13  |b .P37 2009 
100 1 # |a Parry, Mark E.  |d 1957-  |q Mark Edward 
245 1 0 |a Pengurusan pemasaran strategik  |b pendekatan cara matlamat  |c Mark E. Parry ; penterjemah : Cheng Wei Hin ... [et al.] 
260 # # |a Kuala Lumpur  |b Institut Terjemahan Negara Malaysia Berhad  |c 2009 
300 # # |a x, 310 p.  |b ill.  |c 25 cm 
500 # # |a Original title : Strategic marketing management : a means-end approach 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Strategic planning 
650 # 0 |a Marketing  |x Management 
700 1 # |a Cheng, Wei Hin 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=406587 
964 # # |c BOK  |d 01 
998 # # |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||