Pengurusan pemasaran strategik pendekatan cara matlamat

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Bibliographic Details
Main Author:	Parry, Mark E. 1957- Mark Edward
Other Authors:	Cheng, Wei Hin
Format:	Book
Published:	Kuala Lumpur Institut Terjemahan Negara Malaysia Berhad 2009
Subjects:	Strategic planning Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .P37 2009
100	1	#	\|a Parry, Mark E. \|d 1957- \|q Mark Edward
245	1	0	\|a Pengurusan pemasaran strategik \|b pendekatan cara matlamat \|c Mark E. Parry ; penterjemah : Cheng Wei Hin ... [et al.]
260	#	#	\|a Kuala Lumpur \|b Institut Terjemahan Negara Malaysia Berhad \|c 2009
300	#	#	\|a x, 310 p. \|b ill. \|c 25 cm
500	#	#	\|a Original title : Strategic marketing management : a means-end approach
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Strategic planning
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Cheng, Wei Hin
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=406587
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