Pengurusan pemasaran strategik pendekatan cara matlamat

Pengurusan pemasaran strategik pendekatan cara matlamat

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Bibliographic Details
Main Author: Parry, Mark E. 1957- Mark Edward
Other Authors: Cheng, Wei Hin
Format: Unknown
Published: Kuala Lumpur Institut Terjemahan Negara Malaysia Berhad 2009
Subjects:
Strategic planning
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Original title : Strategic marketing management : a means-end approach
Physical Description:x, 310 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9789830681505
9830681505

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