Managing service firms the power of managerial marketing

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Bibliographic Details
Main Author:	Skalen, Per
Format:	Book
Published:	New York Routledge 2010
Series:	Routledge interpretive marketing research series 11
Subjects:	Service industries > Management Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Skalen, Per
245	1	0	\|a Managing service firms \|b the power of managerial marketing \|c Per Skalen
260	#	#	\|a New York \|b Routledge \|c 2010
300	#	#	\|a xii, 185 p. \|b ill. \|c 24 cm
490	1	#	\|a Routledge interpretive marketing research \|v 11
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Management
650	#	0	\|a Marketing \|x Management
830	#	1	\|a Routledge interpretive marketing research series \|v 11
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