Managing service firms the power of managerial marketing

Managing service firms the power of managerial marketing

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Bibliographic Details
Main Author: Skalen, Per
Format: Unknown
Published: New York Routledge 2010
Series:Routledge interpretive marketing research series 11
Subjects:
Service industries > Management
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 185 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415473262
0415473268

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