Marketing communications interactivity, communities, and content
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at under...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall/FINANCIAL TIMES
2009
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing communications engagements, strategies and practice
