Marketing communications interactivity, communities, and content

Marketing communications interactivity, communities, and content

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at under...

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Bibliographic Details
Main Author: Fill, Chris (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall/FINANCIAL TIMES 2009
Edition:Fifth Edition
Subjects:
Marketing channels
Sales promotion
Communication in marketing
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