Managerial marketing policies and decisions

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Bibliographic Details
Main Author:	Meloan, Taylor W.
Other Authors:	Smith, Samuel Van Dyke, Wheatley, John J.
Format:	Book
Published:	Boston Houghton Mifflin 1970
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .M38 1970
100	1	#	\|a Meloan, Taylor W.
245	1	0	\|a Managerial marketing policies and decisions \|c Taylor W. Meloan, Samuel V. Smith, John J. Wheatley
260	#	#	\|a Boston \|b Houghton Mifflin \|c 1970
300	#	#	\|a ix, 575 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Smith, Samuel Van Dyke
700	#	#	\|a Wheatley, John J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=405348
964	#	#	\|c BOK \|d 01
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