Marketing management an Asian perspective
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| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Pearson/Prentice Hall
2009
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M364 2009 |
| 245 | 0 | 0 | |a Marketing management |b an Asian perspective |c Philip Kotler ... [et al.] |
| 250 | # | # | |a 5th ed |
| 264 | # | 1 | |a Singapore |b Pearson/Prentice Hall |c 2009 |
| 264 | # | 4 | |c ©2009 |
| 300 | # | # | |a xxxviii, 750 pages |b illustrations (some colour) |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing |x Management |z Asia |
| 650 | # | 0 | |a Marketing |x Management |z Asia |
| 700 | 1 | # | |a Kotler, Philip |e author |
| 700 | # | # | |a Keller, Kevin Lane |e author |
| 700 | # | # | |a Swee, Hoon Ang |e author |
| 700 | # | # | |a Siew, Meng Leong |e author |
| 700 | # | # | |a Chin, Tiong Tan |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=403856 |
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MARKETING MANAGEMENT An Asian Perspective