Marketing management an Asian perspective

Marketing management an Asian perspective

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane (Author), Swee, Hoon Ang (Author), Siew, Meng Leong (Author), Chin, Tiong Tan (Author)
Format: Book
Language:English
Published: Singapore Pearson/Prentice Hall 2009
Edition:5th ed
Subjects:
Marketing > Management > Asia
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxviii, 750 pages illustrations (some colour) 28 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9789810679934
9810679939

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