Business research methods

Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also...

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Bibliographic Details
Main Authors: Blumberg, Boris (Author), Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format: Book
Language:English
Published: London McGraw-Hill Higher Education 2008
Edition:Second European Edition
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