Business research methods

Business research methods

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Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also...

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Bibliographic Details
Main Authors: Blumberg, Boris (Author), Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format: Book
Language:English
Published: London McGraw-Hill Higher Education 2008
Edition:Second European Edition
Subjects:
Business > Methodology > Research
Industrial management > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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Summary:Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research
Item Description:Previous ed.: London : McGraw-Hill, 2005
Physical Description:xix, 685 pages illustrations 25 cm 1 CD-ROM
Bibliography:Includes bibliographical references and index
ISBN:9780077117450 (pbk.)
007711745X (pbk.)

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