Strategic marketing for educational institutions

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Fox, Karen F. A. 1944-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1985
Subjects:	Public relations > Schools Education > Marketing Educational fund raising Educational planning
Online Access:	Click Here to View Status and Holdings.
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001	wils-40314
020	#	#	\|a 0138514038
090	0	0	\|a LB2806 \|b .K67 1985
100	1	#	\|a Kotler, Philip
245	1	1	\|a Strategic marketing for educational institutions \|c Philip Kotler and Karen F. A. Fox
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1985
300	#	#	\|a xv, 396 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Public relations \|x Schools
650	#	0	\|a Education \|x Marketing
650	#	0	\|a Educational fund raising
650	#	0	\|a Educational planning
700	1	#	\|a Fox, Karen F. A. \|c 1944-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=40314
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam