Strategic marketing for educational institutions

Strategic marketing for educational institutions

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Fox, Karen F. A. 1944-
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1985
Subjects:
Public relations > Schools
Education > Marketing
Educational fund raising
Educational planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 396 p. ill. 24 cm
Bibliography:Includes bibliographies and index.
ISBN:0138514038

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