Brand Hollywood selling entertainment in a global media age

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Bibliographic Details
Main Author:	Grainge, Paul 1972-
Format:	Unknown
Published:	London Routledge 2008
Subjects:	Brand name products Corporate image Motion pictures > Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780415354059 (pbk. : alk. paper)
020	#	#	\|a 0415354056 (pbk. : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a PN1995.9.M29 \|b G73 2008
100	1	#	\|a Grainge, Paul \|d 1972-
245	1	0	\|a Brand Hollywood \|b selling entertainment in a global media age \|c Paul Grainge
260	#	#	\|a London \|b Routledge \|c 2008
300	#	#	\|a xii, 212 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products
650	#	0	\|a Corporate image
650	#	0	\|a Motion pictures \|x Marketing \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=401554
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