Brand Hollywood selling entertainment in a global media age

Brand Hollywood selling entertainment in a global media age

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Bibliographic Details
Main Author: Grainge, Paul 1972-
Format: Book
Published: London Routledge 2008
Subjects:
Brand name products
Corporate image
Motion pictures > Marketing > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 212 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415354042 (hardback : alk. paper)
0415354048 (hardback : alk. paper)
9780415354059 (pbk. : alk. paper)
0415354056 (pbk. : alk. paper)

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