The public relations handbook

The public relations handbook

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Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses i...

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Bibliographic Details
Main Author: Theaker, Alison (Author)
Format: Book
Language:English
Published: London [u.a.] Routledge 2008
Edition:3rd ed
Series:Media practice
Subjects:
Corporations > Public relations
Online Access:Click Here to View Status and Holdings.
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