The public relations handbook
Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses i...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2008
|
| Edition: | 3rd ed |
| Series: | Media practice
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Theaker, Alison |e author |
| 245 | 1 | 4 | |a The public relations handbook |c by Alison Theaker |
| 250 | # | # | |a 3rd ed |
| 264 | # | 1 | |a London [u.a.] |b Routledge |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a x, 418 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Media practice |
| 504 | # | # | |a Includes bibliographical references (p. [385]-407) and index |
| 520 | # | # | |a Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses its professionalism and regulation |
| 650 | # | 0 | |a Corporations |x Public relations |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399753 |
| 964 | # | # | |c BOK |d 01 |
The public relations handbook