The public relations handbook
Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2008
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| Edition: | 3rd ed |
| Series: | Media practice
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses its professionalism and regulation |
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| Physical Description: | x, 418 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. [385]-407) and index |
| ISBN: | 9780415428033 0415428025 0415428033 9780415428026 |
The public relations handbook