Statistics for marketing and consumer research

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Bibliographic Details
Main Author:	Mazzocchi, Mario
Format:	Unknown
Published:	Los Angeles, CA Sage Publications 2008
Subjects:	Marketing research > Statistical methods Consumers > Research > Statistical methods
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-399614
005	2020029165934
020	#	#	\|a 9781412911214 (hbk)
020	#	#	\|a 1412911214 (hbk)
020	#	#	\|a 9781412911221 (pbk)
020	#	#	\|a 1412911222 (pbk)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.2 \|b .M3817 2008
100	1	#	\|a Mazzocchi, Mario
245	1	0	\|a Statistics for marketing and consumer research \|c Mario Mazzocchi
260	#	#	\|a Los Angeles, CA \|b Sage Publications \|c 2008
300	#	#	\|a xviii, 412 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. [387]-398) and index
650	#	0	\|a Marketing research \|x Statistical methods
650	#	0	\|a Consumers \|x Research \|x Statistical methods
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399614
964	#	#	\|c BOK \|d 01
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