Consumer behaviour applications in marketing

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Bibliographic Details
Main Author:	East, Robert 1940-
Other Authors:	Vanhuele, Marc, Wright, Malcolm 1963-
Format:	Unknown
Published:	Los Angeles, CA SAGE Publications 2008
Subjects:	Consumer behavior Consumer behavior > Psychological aspects Consumer behavior > Social aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 9781412934305 (hbk.)
020	#	#	\|a 1412934303 (hbk.)
020	#	#	\|a 1412934311 (pbk.)
020	#	#	\|a 9781412934312 (pbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.32 \|b .E27 2008
100	1	#	\|a East, Robert \|d 1940-
245	1	0	\|a Consumer behaviour \|b applications in marketing \|c Robert East, Malcolm Wright and Marc Vanhuele
260	#	#	\|a Los Angeles, CA \|b SAGE Publications \|c 2008
300	#	#	\|a viii, 334 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Consumer behavior
650	#	0	\|a Consumer behavior \|x Psychological aspects
650	#	0	\|a Consumer behavior \|x Social aspects
700	1	#	\|a Vanhuele, Marc
700	#	#	\|a Wright, Malcolm \|d 1963-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399596
964	#	#	\|c BOK \|d 01
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