Consumer tribes

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Bibliographic Details
Other Authors:	Cova, Bernard, Kozinets, Robert, Shankar, Avi
Format:	Unknown
Published:	Amsterdam Elsevier Butterworth-Heineman 2007
Subjects:	Consumer behavior Market segmentation
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a ITMB
090	0	0	\|a HF5415.32 \|b .C66 2007
245	0	0	\|a Consumer tribes \|c edited by Bernard Cova, Robert Kozinets, Avi Shankar
260	#	#	\|a Amsterdam \|b Elsevier Butterworth-Heineman \|c 2007
300	#	#	\|a xvii, 339 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Consumer behavior
650	#	0	\|a Market segmentation
700	1	#	\|a Cova, Bernard
700	#	#	\|a Kozinets, Robert
700	#	#	\|a Shankar, Avi
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399589
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