Mobile marketing achieving competitive advantage through wireless technology

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Bibliographic Details
Main Author:	Michael, Alex
Other Authors:	Salter, Ben
Format:	Book
Published:	Amsterdam Elsevier Butterworth-Heinemann 2006
Edition:	1st ed
Subjects:	Wireless communication systems Internet marketing Cellular telephone services industry Target marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Michael, Alex
245	1	0	\|a Mobile marketing \|b achieving competitive advantage through wireless technology \|c Alex Michael and Ben Salter
250	#	#	\|a 1st ed
260	#	#	\|a Amsterdam \|b Elsevier Butterworth-Heinemann \|c 2006
300	#	#	\|a x, 237 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Wireless communication systems
650	#	0	\|a Internet marketing
650	#	0	\|a Cellular telephone services industry
650	#	0	\|a Target marketing
700	1	#	\|a Salter, Ben
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