Mobile marketing achieving competitive advantage through wireless technology
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Amsterdam
Elsevier Butterworth-Heinemann
2006
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Edition: | 1st ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes index |
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Physical Description: | x, 237 p. ill. 24 cm |
ISBN: | 0750667478 9780750667470 |