Connected marketing the viral, buzz and word of mouth revolution

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Bibliographic Details
Other Authors:	Kirby, Justin, Marsden, Paul
Format:	Unknown
Published:	Oxford Elsevier Butterworth-Heinemann 2006
Subjects:	Marketing Word-of-mouth advertising Viral marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 9780750666343
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415 \|b .C66 2006
245	0	0	\|a Connected marketing \|b the viral, buzz and word of mouth revolution \|c edited by Justin Kirby and Paul Marsden
260	#	#	\|a Oxford \|b Elsevier Butterworth-Heinemann \|c 2006
300	#	#	\|a xxxv, 282 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Word-of-mouth advertising
650	#	0	\|a Viral marketing
700	1	#	\|a Kirby, Justin
700	#	#	\|a Marsden, Paul
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399587
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