Connected marketing the viral, buzz and word of mouth revolution

Connected marketing the viral, buzz and word of mouth revolution

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Bibliographic Details
Other Authors: Kirby, Justin, Marsden, Paul
Format: Unknown
Published: Oxford Elsevier Butterworth-Heinemann 2006
Subjects:
Marketing
Word-of-mouth advertising
Viral marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxv, 282 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:075066634X (pbk.)
9780750666343

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