eMarketing eXcellence planning and optimizing your digital marketing
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Main Authors: | , |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
Amsterdam
Elsevier Butterworth-Heinemann
2008
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Edition: | 3rd editions |
Series: | Emarketing essentials
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 202031614459 | ||
020 | # | # | |a 9780750689458 (pbk.) |
020 | # | # | |a 0750689455 |
040 | # | # | |a UKM |d UiTM |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.1265 |b .C43 2008 |
100 | 1 | # | |a Chaffey, Dave |d 1963- |e author |
245 | 1 | 0 | |a eMarketing eXcellence |b planning and optimizing your digital marketing |c Cave Chaffey and P.R. Smith |
250 | # | # | |a 3rd editions |
264 | # | 1 | |a Amsterdam |b Elsevier Butterworth-Heinemann |c 2008 |
300 | # | # | |a xviii, 508 pages |b illustrations (some colour) |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 1 | # | |a Emarketing essentials |
500 | # | # | |a Previous ed.: 2005 |
500 | # | # | |a Previous ed has different subtitle: the heart of ebusiness |
500 | # | # | |a Published in association with the Chartered Institute of Marketing |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Internet marketing |
700 | 1 | # | |a Smith, P. R. |d 1957- |e author |q Paul Russell |
710 | 1 | # | |a Chartered Institute of Marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399578 |
964 | # | # | |c BOK |d 01 |
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