eMarketing eXcellence planning and optimizing your digital marketing

eMarketing eXcellence planning and optimizing your digital marketing

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Bibliographic Details
Main Authors: Chaffey, Dave 1963- (Author), Smith, P. R. 1957- Paul Russell (Author)
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Amsterdam Elsevier Butterworth-Heinemann 2008
Edition:3rd editions
Series:Emarketing essentials
Subjects:
Internet marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Previous ed.: 2005
Previous ed has different subtitle: the heart of ebusiness
Published in association with the Chartered Institute of Marketing
Physical Description:xviii, 508 pages illustrations (some colour) 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780750689458 (pbk.)
0750689455

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