Financial services marketing an international guide to principles and practice

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Bibliographic Details
Main Author:	Ennew, Christine
Other Authors:	Waite, Nigel
Format:	Book
Published:	Amsterdam Butterworth-Heinemann 2007
Edition:	1st ed
Subjects:	Financial services industry > Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Ennew, Christine
245	1	0	\|a Financial services marketing \|b an international guide to principles and practice \|c Christine T. Ennew and Nigel Waite
250	#	#	\|a 1st ed
260	#	#	\|a Amsterdam \|b Butterworth-Heinemann \|c 2007
300	#	#	\|a xvi, 400 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. [381]-389) and index
650	#	0	\|a Financial services industry \|x Marketing
700	1	#	\|a Waite, Nigel
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