Financial services marketing an international guide to principles and practice

Financial services marketing an international guide to principles and practice

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Bibliographic Details
Main Author: Ennew, Christine
Other Authors: Waite, Nigel
Format: Unknown
Published: Amsterdam Butterworth-Heinemann 2007
Edition:1st ed
Subjects:
Financial services industry > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 400 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. [381]-389) and index
ISBN:0750669977 (pbk.)
9780750669979 (pbk.)

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