Total relationship marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Oxford
Butterworth-Heinemann
2008
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Total relationship marketing marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
Relationship Marketing Strategy and Implementation
Relationship Marketing Perspectives, Dimensions and Contexts
