Total relationship marketing

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Bibliographic Details
Main Author:	Gummesson, Evert 1936-
Format:	Book
Published:	Oxford Butterworth-Heinemann 2008
Edition:	3rd ed
Subjects:	Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0750686332
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.55 \|b .G86 2008
100	1	#	\|a Gummesson, Evert \|d 1936-
245	1	0	\|a Total relationship marketing \|c Evert Gummesson
250	#	#	\|a 3rd ed
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 2008
300	#	#	\|a xiv, 376 p. \|b ill. \|c 25 cm
500	#	#	\|a "Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy"--Cover
504	#	#	\|a Includes bibliographical references (p. [345]-363) and index
650	#	0	\|a Relationship marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=399540
964	#	#	\|c BOK \|d 01